Logo is used as a powerful marketing tool because the clients first come in contact with logo as they see a product. It may be in different size, color and shape. For example, it may be inclusion of taglines or a mere symbol. Occupying less space, it communicates a lot.
Selecting a product from the shelf in a market place, involves consideration of many factors such as:
- The
consistency with your company's and business nature; - Uniqueness will it be immediately recognized by your clients;
- Easy replication the logo of yours should be recognized whether it is on business card, bill board or an envelop.
- The catchy tagline which will accompany your logo image.
If you want to hold a powerful combination over your clients, the message and image of the logo should be memorable, lasting and valuable. Below are the some questions of help to develop a winning logo from the designer's perspective:
- What do you sell? Being a therapist how do you sell your services whether packaging a session or hourly?
- Who do you target (location, age, gender etc)
- How are your services different from others?
- What special knowledge do you have for your patients which others do not have?
- How do you see your business in the future?
- What larger customer problems and needs your services address?
Choose your best effort first because presenting the client with pieces that you feel happy about showing your portfolio. The published work will be seen by the prospective buyer as well, so make sure that each concept given is of utmost quality.
The efforts and thoughts behind a simple image or symbol are amazing. The logo is a reflection of your company's vision. Implementing your logo with strategic planning can help you to build a successful brand.
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